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May 29, 2002 04:27pm
Vivid Entertainment Licenses Distribution to LFP
Source: Resource Media Group
by: Company Press Release

(VAN NUYS, CA) -- Vivid Entertainment Group, the world's leading producer of adult films, and Larry Flynt Publications (LFP), publisher of over 30 magazines including Hustler and an ongoing leader in the adult entertainment business, have signed a contract under which all aspects of Vivid's video and DVD distribution in the U.S. Will be handled exclusively by LFP. The functions, to be operated and controlled by LFP, will include warehousing, sales, shipping and other distribution related duties. Terms of the multi-year agreement were not disclosed.

Vivid's President Bill Asher said that the deal has the added benefit of allowing Vivid to devote more resources to its core business, the production of new films, as well as to growth areas such as it's popular Internet sites including Vivid.com and the company's international arm that includes the licensing of rights for wholesale distribution and establishment of broadcasting joint ventures outside the U.S.

Beginning August 1, LFP will assume responsibility for sales and distribution of approximately eighty new Vivid feature productions yearly, Vivid's new compilations and a library of more than 1,000 titles. Both Vivid's National Sales Manager Howard Levine and Vivid Interactive National Sales Manager Jim Monroe will join LFP, thereby bolstering an already outstanding sales team.

"We are very pleased to be associated with a company that over the last quarter century has established itself as one of the top adult entertainment corporations," Mr. Asher said. "We are delighted that we will now be able to concentrate our efforts on production, overseas operations and the Internet. This is the perfect opportunity to do so."

James Kohls, President of LFP, said: "This transaction will benefit both Vivid and LFP, and will make both companies even stronger. We at LFP are looking forward to working closely with Vivid to expand both of our current businesses."

About Vivid:
The Vivid Entertainment Group is the world's leading adult film company. It is well known for its "Vivid Girl" concept under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Since its founding in 1984, Vivid has placed heavy emphasis on high quality erotic film entertainment for the couples market. Vivid is known for its innovative technological advances such as full function DVDs and popular Websites including Vivid.com and VividDVD.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. For further information email RM@vivid.com.

About Larry Flynt Productions:
LFP, which was launched in 1976 by Hustler publisher Larry Flynt, publishes more than 30 gentlemen's and mainstream magazines. LFP also has corresponding Web sites for most of its adult publications and an online shopping site. The company also operates upscale, retail erotic boutiques and a casino.

Contact for further information or interviews:
Ellie Reeve, 212-338-0050, RM@vivid.com



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