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February 12, 2002 09:07am
Adam & Eve Blazes New Trail with First Adult Nationwide Commercial
Source: Adam & Eve
by: Company Press Release

(HILLSBOROUGH, NC) -- Continuing its tradition of leading the way in the adult marketplace, Adam & Eve launched the first ever nationwide television campaign for an adult retailer on Wednesday.

"We brought the sophistication level up several notches," states Rosanne Liccardi, Director of New Media for Adam & Eve. "People from all walks of life are interested in our products but they want a softer introduction. This spot has class, almost a snob appeal. It's a big change from the late night skin ads and it's acceptable.”

The 30-second commercial, set in an upscale apartment of a young couple, made its debut on cable TV networks, E!, USA and Comedy Central this week, and is airing between 10pm and 4am.

Licciardi continues, “We consider this a milestone. It's the first time an adult ad has been allowed to run both before midnight and across a national network. It's already opening new doors for us. Our message is consistent. We promise quality and privacy and that's what people want. The first night we aired on E! we doubled the number of catalog requests.”

The spot promotes both the Adam & Eve catalog and adameve.com. Recently redesigned from the ground up, www.Adameve.com provides consumers with the easiest and most private way to purchase adult products over the Internet. Since its debut in November, the website's redesign and reorganization has led to record sales and traffic for the 30-year old industry giant.

The TV clip can be seen on the website at http://www.adameve.com/?SC=weacomm the video is available in Real Media format at speeds, which will make it accessible and viewable for visitors with any speed connection.

Creative Credits go to SilverLight Productions and New Century Digital Media, Chapel Hill, North Carolina; Models from Marilyn's, Inc., Greensboro, North Carolina.

For More Information, Please contact the following:
Brian Gross, BSG Public Relations, (818) 343-3673. Email: brian@bsgpr.com
Katy Zvolerin, Adam & Eve, (919) 644.8100 x 3121. Email: Katy@adameve.com

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