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PR 101: Press Release Service

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Brea Bennett at Twistys

December 17, 2001 09:42am
HerTurn - Stimulates and Enhances Female Sexual Pleasure
Source: Verdant Marketing
by: Company Press Release

(SCOTTSDALE, AZ) -- Men have Viagra® - Now women have HerTurn! HerTurn.org, LLC (http://www.herturn.org/), the people who develop, manufacture and market female wellness and sexual enhancement products, are pleased to introduce the HerTurn crème, which stimulates and enhances female sexual pleasure.

Proper sexual satisfaction and performance are some of the hallmarks of a full and enriching lifestyle. Sexual responsiveness in women involves libido, arousal and orgasm. HerTurn helps women interested in, and has helped women become interested in, enhancing sexual experiences with a partner or by themselves. HerTurn's crème formula, when applied directly to the clitoris, stimulates arousal and enhances female sexual pleasure by increasing blood flow to the clitoris which in turn causes clitoral rigidity, vaginal lubrication and increased sensitivity. The desired result is an orgasm, the ultimate pleasurable experience from clitoral stimulation.

Janice Gamblin, HerTurn.org Executive Vice President, states, "So much emphasis has been put on men's sexual issues over the years but women's health and sexual dysfunction issues have virtually been ignored. Now it is her turn. Women's career, health, wellness and sexuality are on the forefront of today's contemporary culture. With this focus and the increasing purchasing power of women, new products and services need to be created to satisfy a woman's emerging needs. One of those needs is to enhance sexual pleasure and enjoyment. HerTurn satisfies that need."

Just how large is the need for a product like HerTurn? In a recent article by Christopher Gearon entitled, 'The Search for a Female Viagra', at Discoveryhealth.com (http://health.discovery.com/centers/womens/viagra/viagra.html), he states, "Some 43 percent of women suffer with sexual dysfunction, compared to 31 percent of men, according to University of Chicago researcher Dr. Edward Laumann. And some $2 to $3 billion will be spent within the next ten years on products aimed at improving the sex lives of these women."

HerTurn can be used by women primarily between the ages of 21 and 64 and costs about $1 per use per 2oz tube (approximately 60 applications). HerTurn is marketed and distributed by the HerTurn.org corporate website and its thousands of affiliates around the world. HerTurn targets its potential customers through affiliate marketing and its customers' search for similar products through various channels, where they find consistency in pricing and availability of the product.

HerTurn occupies a specific niche within the female sexual enhancement market. The competition does provide comparable products, but what makes HerTurn's patent-pending formula different is that it contains health and sexual-response-promoting ingredients, delivering immediate and long-term effects: the more one uses HerTurn, the better it gets. The formula includes L-arginine, L-histidine, Progesterone, Damiana Leaf, Pregnelone, Black Cohosh RT and Menthol USP.

The aforementioned Discoveryhealth.com article continues, "The same amino acid (L-arginine) that has been used by athletes to promote muscle development is purported to increase blood flow to the female genitals, thus sparking sexual urges. 'Our informal studies on 500 patients showed that 70 percent of women who applied [L-arginine] crème to the clitoris and labia a half hour before sex reported more arousal and stronger orgasms,' says Dr. Jed Kaminetsky, clinical assistant professor of urology at the New York School of Medicine."

Kimberlyn Salvato, President and CEO of HerTurn.org, states, "HerTurn.org has many distinct advantages that will gain the product acceptance in the marketplace. The company was created, funded and is managed by women. The product concept, formula development and testing was a group effort led by women. We have hired and retained a strong management team, assembled appropriate production and marketing relationships, have a patent-pending product formula and have constructed a successful affiliate marketing model. HerTurn is a trademarked product name and is an entrant into a new market segment with limited competition. HerTurn crème is strictly to be used as a sexual enhancement for women, and will heighten the sexual experience for virtually all women regardless of their present level of satisfaction. This product will truly change the way that many women think about sex."

HerTurn.org, LLC (http://www.herturn.org/) develops, manufactures and markets female wellness and sexual enhancement products through discrete channels keeping the personal nature of the products confidential and private. HerTurn.org produces all-natural products formulated under controlled laboratory conditions, to arouse, enhance and stimulate sexual performance for women. HerTurn.org is sensitive to issues including privacy, choice of sexual relationships and well-being. HerTurn.org will always provide the best possible value to its customers who care about the quality of personal wellness and sexual enhancement products, and wants every dollar spent to be well worth the money. The product should not be used by anyone under 18 years of age or those suffering from high occurrence of vaginal and/or urinary infections or pregnant women who are having difficulty with pregnancy. This product is not intended to diagnose, treat or cure or prevent any disease.

To reach HerTurn.org for information, you can call 1-866-4HerTurn (443.7887) or write to HerTurn.org, LLC at 7650 E. Evans Road, Suite C, Scottsdale, AZ 85260, or visit the website at http://www.herturn.org/. To become a HerTurn affiliate, please visit the affiliate resource center at http://www.herturn.org/affiliate.

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