Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
EXPO 2015, August 23-26, New Orleans

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Movie Spotlight Reviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Caliente Nudist Vacations!

Club Jessica Jaymes - Official Website

November 17, 2001 09:57am
Brazil's 'Entrepreneur of Pleasure' Has Big Plans
Source: Reuters
by: Carlos A. DeJuana

(SAO PAULO, Brazil) -- It would be easy to label Brazil's self-proclaimed entrepreneur of pleasure, Oscar Maroni Filho: brash, immoral and indecent.

Just don't call him a hypocrite.

The psychologist-turned-businessman publishes the Brazilian (news - web sites) version of adult magazine Penthouse and owns one of Sao Paulo's most notorious cabarets, where men can chat up working girls in a co-ed sauna and, if need be, rent a per-hour room upstairs.

He also claims to have slept with 1,500 women, calls himself a visionary businessman and says he is one of Sao Paulo's best ranchers.

``I may be immoral and indecent, but I am not a hypocrite and I don't do anything illegal,'' says Maroni.

Whether it be the luxury hotel in the works or his bold marketing tactics, Maroni likes to play the larger-than-life rebel like his heroes Hugh Hefner and Larry Flynt, the publishers of Playboy and Hustler magazines.

``I'm not a humble man and I don't want to be,'' Maroni says. ''You could say I have everything a man dreams about.''

But the 50-year-old father of four also wants to spread the good life around and poke some holes in what he sees as the hypocrisies of Brazilian life while he's at it.

Maroni's staff at Penthouse say it is sometimes hard to get their analysis-prone boss to focus on the business at hand. The former therapist can hold forth on religion, corruption, politics, the environment and, of course, sex, for hours on end.

Now that he has become a publisher and is about to launch an Internet site, Maroni says his transformation to a ``media man'' is complete.

``I am a social being,'' he said. ``I am influenced by society but I also want to influence society.''

He is not quite a household name in Brazil, but Maroni has managed to shake things up a bit.


Although known abroad for its wild Carnival parades and skimpy bikinis, Brazilians can be surprisingly conservative when it comes to public nudity. Topless sunbathing, common in Europe, is rare and still illegal on some beaches.

So when a judge banned June's debut issue of Penthouse in Rio de Janeiro for its racy cover, Maroni shot back with sarcasm, printing a special Rio edition in which he dressed the model head to toe in a white First Communion dress.

But his most headline-grabbing move yet has been hiring 94-year-old Dercy Goncalves -- a raunchy comedian who appeared topless in Rio's famous Carnival parades last year -- to appear in the nude.

Maroni says the photos, expected in December or January, will be part of a larger spread spotlighting the hypocrisy and double standards in Brazilian attitudes about sex, the elderly, teachers and police.

``You can't expect much from a society in which those who work their whole life, those who protect us and those who educate us -- police, teachers and the retired -- have the lowest salaries,'' Maroni says.

His latest media assault is a grim one: calling attention to the rampant crime that plagues Sao Paulo, which, at 55 per 100,000, has the second-highest homicide rate in Latin America, behind Bogota in civil war-torn Colombia.

Close to his hotel under construction, Maroni erected a billboard telling passersby: ``You could be the next one murdered: React. Get out of your passivity in an intelligent way and within the law.''

The statement is emphasized by the four mannequins that hang beneath the billboard.


Maroni made his first mark in Brazil's ``pleasure'' industry with Bahamas, a pricey version of the night club/saunas common in Brazil and many times popular with visiting businessmen.

It is among the largest adult entertainment centers in Latin America, visited by 350 men and 150 women a day, and one of the best known clubs of its type in Sao Paulo, the continent's largest city.

Between the club and a cattle-breeding ranch, Maroni's company, Oscar's World, sees about 9 million reais ($3.2 million) in sales per year.

His next project is Oscar's Hotel, a 13-story 227-room complex. Aside from the usual amenities of five-star hotels, Maroni has thrown in his own special touches that perhaps underscore his unique vision: a piranha-filled aquarium, a cattle auction house and a museum devoted to sexuality.

``It's a hotel focused on hedonism. Hedonism doesn't mean only sex, it means the good things in life,'' Maroni says.

While some may complain Maroni is simply propagating bad taste, those who have worked with him say that at least he sticks to his plans.

``Unlike most people, he follows his dreams no matter how absurd they are,'' says Paulo Pratti, an architect and designer who has worked with Maroni on the hotel.

``Most people's dreams stay that way. He makes them real.''

Maroni, who got his start selling hot dogs while at university, says his business model is quite simple.

``I always made my money with sex and food,'' he says. ''That's the basis of humanity.''

Related Stories


See BiBi Jones at Digital Playground

Top Stories

Modern Comstockery

Nikki Phoenix Appearance

Rock’N’SeXXXy Welcomes Billy Blair

Karaoke XXX Needs New Location

Jane & Ward Hosting XRCO

SashaBrabuster's XXX Comeback

Control ~ Reviewer Rated

XRCO 2015 Nominees

A Leaner Message

MWA: 02/26/15

50 Shades of Grey ~ Cinema Seen

XRCO 2015 Hall of Fame

Interview with Ela Darling

Derrick Pierce Interview

The News Rack: Naked Swingers

MWA: 02/07/15

Interview of Holly Heart

ED Expo to Big Easy

Hof on Phoenix Hooker Bust

I Know You

Cal/OSHA vs Evil Angel

Layla Price at Foxxx Booth

Star.XXX Blasts Off

Puma Swede on Jukeboxx Live

MWA: 01/11/15

MWA: 01/19/15

Nikki Phoenix Party

Viva Las Vicki

Freedom Acres Open House

Kendra Lust in Detroit

MWA: 01/10/15

MWA: 01/03/15

Starr Sisters in Houston

MWA: 01/02/15

MWA: 01/01/15

Nikki Phoenix Update

MWA: 10th Anniversary Column

MWA: 12/30/14

Vegas Heat Party

MWA: 12/27/14

XBIZ Rooftop Party

MWA: 12/26/14

Welcome 2015!

Canadian Foot Porn

Actress as an Artist

MWA: 12/14/14

Pushed Into the Corner

Tod Hunter Press Releases

Global Adult Industry Association

Pornography Feminism

Merry XXXmas, Happy Xanukkah

Rock'N'Sexxxy 12/10/2014

MWA: 12/05/14

Karlie Montana Interview

Deep Vision ThunderRama

Hackin Jack vs Chainsaw Chick

BBW Eliza Allure Interview

MWA: 11/20/14

Tara Lynn Foxx Retires

Treacherous ~ Reviewer Rated

Bright Lights, Lonely Nights

Taormino Speaks at Goucher

Cumisha Amado at Sagebrush

Vivid Radio 1st Anniversary

The Gardener ~ Reviewer Rated

BoodiGo: Privacy & Porn

Shades of Scarlet ~ Reviewer Rated

AINews: Skow Among Best

Heaven & Hell Halloween Party

These Things We Do ~ Reviewer Rated

Farrah Abraham at Hustler Hollywood

Sex Workshop Hustler San Diego

Halloween Art Show

O Awards Pre-Noms Open

Trophy Girl Casting Call

Cum in Me Baby 4 ~ Reviewer Rated

More Phoenix Mainstream

BoodiGo Partners PornGuardian

BoodiGo Supports ASACP

BoodiGo Blocks Child Porn

Boodigo Adult Search Engine

AVN Show Discounts End Today

Inside The Industry 10/08/2014

Amber Lynn at Wasteland

Nikki's Fit as Phoenix

Vivid Extends Patrick Hosting

Fake Test Results

Angelyne on Amber Lynn's RNSU

Red Cardinal Wraps Betrothed

Siri Wins Round 2

J.Lo Doc Johnson Offer

Stripclub Microbrewery on CNN

Father's Day ~ Reviewer Rated

Our Father ~ Reviewer Rated

Nikki Phoenix Album Released

Passport to Hustler Event

Fox News Wasteland

Asianmodelpalooza 14

Nikki Phoenix Appearances

Nikki Phoenix Karaoke XXX

Nina Elle Retains Star Factory

Tasha Reign Grads UCLA

Tera Patrick Hosts Vivid Radio

It's Just Work

Traci Bryant Goes Legal

CET Free Panel Month

Miss LA Karaoke XXX

Freedom Acres Location

Summer Lovers

Nikki Delano at Centerfolds

Karen Summer Returns

Advertise on AINews

Cytherea Auctions Fan Scene

Entertainment is Entertainment is Entertainment

Stories From

Business News

SashaBrabuster's XXX Comeback

Freedom Acres Open House

Global Adult Industry Association

Tod Hunter Press Releases

Cumisha Amado at Sagebrush

J.Lo Doc Johnson Offer

Passport to Hustler Event

Advertise on AINews

Freedom Acres Location

Nina Elle Retains Star Factory

Karen Summer Returns

She's Judas & Available

Camming Con Moves Dates

Exquisite Distributes DDF

Cherie Deville Returns

Roxanne Rae Available

Cherie Deville Available

Maryjean Available in LA

Alicia Silver Productions Content

Thomas Bagley Outed Belle Knox

Casting Call for 'Operation: Outdoors'

Mission Control Open House

Cherie Deville in LA

PASS Holiday Schedule

Santa Susana Pass Location

Sure Fuck Clothing Line

Nadia Night With Lucky Devil

Richelle Ryan Available

LATATA Responds to FSC

FSC Burdens Performers

Online Dating Summit Curacao

Tanya Tate Action Figure

Cam Studio Rental Rates

Sportsheets ILS Blitz

Fantasy Lingerie Storerotica Noms

New Networking Event

Crowdfunding for Adult Entertainment

Jack Hammer Coming Back

Jodie Stacks Available

TES Early Bird Price

XBIZ Executive Awards

June SCCC Mixer

Von James Hires Rub

Entertainment Equipment Floaters

AEE/ANE Seminar Schedule

Mia Gold Available

Topco StorErotica Nom

NS Novelties Storerotica Noms

Baci Announces New Distributor

Sliquid Fifty Shades Collection

Zolo StorErotica Nom

ECN StorErotica Noms

Sliquid StorErotica Noms

Obamacare Expert Randy Limbeck

SLS at Mister Leather

Barcelona Trade Show

Sensuva StorErotica Nom

SLS StorErotica Nom

Angel Del Rey New Pictures

Kira Lake New Pictures

RingO Ranglers Nominated

CB-X Nommed For 2

PHS Nommed StorErotica Awards

Good News From Lallasa

May is Masturbation Month

Kira Lake Available

OCM Rub Valentine

Sin City Chamber April Event

Crystal Delights Creates Trophies

AINews New Look

Business News Section Index

Copyright © 1998 - 2015 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).