January 28, 2013 09:00pm
Who’s Down with IPP?
Source: The Rub PR
by: Company Press Release
(HOLLYWOOD, CA) -- Insertion Product Placement (IPP) is the newest and potentially hottest company specializing in adult and mainstream product placement in films. Products and brands can now be effectively marketed and advertised with maximum exposure.
Studios who once needed financing for features and scenes can also profit from product placement—they will be paid to feature products and brands in their productions and create a win/win situation for everyone.
During the Adult Entertainment Expo (AEE), IPP was busy scouting new adult products and services to be included in upcoming shoots and held meetings with top studios. A few things that came out of it were agreements with Adam & Eve for features and distribution, as well as product placements in future scenes with directors Joshua and David Lord’s Rock Star Entertainment. On the showroom floor, a deal was also closed with the recently launched female-to-female toy company, InJoyUs. One of their toys has already been included in a new scene shot for Harmony Films.
"We've got a great blend of mainstream and adult experience on the team here at Insertion," says Casper Curtis, Managing Partner of Insertion Product Placement. "More and more, we're seeing big Hollywood films relying on product tie-ins to get their movies made—it just makes sense to bring this philosophy to adult films. We've got top talent looking to work with us and great products both in and out of the industry looking to tap into an ever increasingly attractive demographic of consumer."
IPP is offering an opportunity for performers to get behind the camera and direct scenes for companies to use for promotional and marketing tools with the benefit of full financing as they will be creating original productions of scenes and compilations featuring partner products and starring top performers in the industry for even more marketability.
Studios and companies looking to get on board with IPP can contact Casper Curtis at cc@insertionpp.com. All media inquiries about Insertion Product Placement should be directed to Aysia of the Rub PR at aysia@therubpr.com.
About IPP
Insertion Product Placement has relationships with top agencies, individual performers and seasoned crews, and is all about getting more exposure for your product or brand in mainstream and adult films, or even financing films with product placement. Product placement is the new wave of advertising that’s cost effective and really works. Seeing your product or brand in the scene being used by recognizable talent will not only bring legitimacy to it, but money in your pocket. Studios who used to have no budget to upgrade equipment, expand locations, add cast members, advertise and/or post production will now have new solutions to bring in revenue. Whatever you’re looking for, IPP has unique opportunities and can customize a plan for you. For more information, visit their site at http://www.insertionpp.com/ and follow them on Twitter at @insertionpp.
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