August 07, 2001 11:18am
Playboy.com Plays The Ponies; Wagering Site PlayboyRacingUSA.com Open For Business
by: Company Press Release
(NEW YORK, NY) -- Today Playboy.com, the wholly owned subsidiary of Playboy Enterprises, Inc. launches PlayboyRacingUSA.com, an online wagering site for pari-mutuel horseracing, at http://PlayboyRacingUSA.com .
Playboy became the first major global brand to launch online gaming operations in May, when it introduced PlayboySportsBook.com, an international sports wagering site. Both are part of Playboy.com's newest venture, Playboy Internet Gaming http://PlayboyGaming.com , designed to bring a world-renowned brand to online gaming, and provide consumers with a safe and trustworthy environment for Playboy-branded play-for-pay and play-for-fun entertainment.
PlayboyRacingUSA.com offers non-stop betting action on top thoroughbred and harness racing events in North America in an easy-to-use environment. Visitors can make win, place, show and exotic bets (in US$) through their personal and secure Playboy wagering accounts, with cash payoffs deposited directly into the same account. The site helps to make picking the winner easier by offering an array of interactive tools and resources, including real-time odds and scratches, past performance programs, plus a special free feature called The Virtual Stable(TM). The Virtual Stable allows bettors to follow thoroughbreds and American quarter horses racing at tracks in North America by creating a list of ``Horses to Watch.'' Any time horses are running in a race, bettors receive personalized e-mail including the horse's name, track, date, race number, distance, surface, the jockey, date of the horse's last race, recent workouts, and more. Bettors can also fill out their personal comments on each horse, which will be included with the email alert.
Deanna, the Playboy Betting Bunny (and Playboy magazine's Miss May 1998), dressed in the classic Playboy Bunny Costume, serves as the hostess for Playboy.com's online wagering sites. She will be featured in video segments highlighting major betting events, as well as welcoming users to the sites.
Establishing an account is safe and easy. PlayboyRacingUSA.com enables consumers to fund their accounts using the method with which they are most comfortable by accepting Diners Club, Discover, JCB, MasterCard and Visa, as well as debit cards and checks. Customer service is available via e-mail, telephone and fax beginning at 11:30 a.m./ET, and available through 11:30 p.m./ET, or as long as bets for the day are being accepted (whichever occurs latest). The site has safeguards to prevent accepting bets from states and jurisdictions where online pari-mutuel wagering is prohibited.
``PlayboyRacingUSA.com brings the best horseracing events direct to consumers with Playboy sophistication and style,'' said Paul Kallis, executive vice president and managing director of Playboy.com Internet Gaming. ``Playboy is a brand consumers have known and trusted for nearly 50 years and in the online gaming arena, that kind of longevity is hard to find. Bettors can feel secure and comfortable wagering on the site, allowing them to focus on having a great time.''
Wagering through PlayboyRacingUSA.com occurs through the licensed operations of eBetUSA.com, Inc. eBetUSA.com is the licensed online pari-mutuel platform for Penn National Gaming, Inc.'s (Nasdaq: PENN - news) wholly owned subsidiaries, and is licensed and operated in Pennsylvania.
PlayboyRacingUSA.com is a part of the Playboy.com network of sites. Playboy.com, Inc., a wholly owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com ( http://www.playboy.com ), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club ( http://cyber.playboy.com ), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store ( http://www.playboystore.com ), which sells Playboy-branded products; and Playboy Auctions ( http://auctions.playboy.com ), which auctions Playboy-branded merchandise and admission to exclusive Playboy events and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates SpiceTV.com ( http://www.SpiceTV.com ), a site featuring premium adult entertainment under the Spice brand. Playboy.com has added an Internet Gaming division, which currently operates PlayboySportsBook.com, an online fixed odds sports wagering site; and PlayboyRacingUSA.com, an online wagering site for pari-mutuel horseracing.