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PR 101: Press Release Service

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Kayden Kross at Twistys

March 27, 2012 05:18pm
Celebrity Apprentice Links Adult Toys
Source: Hourglass 8 PR
by: Company Press Release

(NEW BOSTON, NH) -- An inadvertent misstep in promoting a diet drink on this Sunday's ''Celebrity Apprentice'' resulted in an unexpected spike in traffic for adult toy company Crystal Delights.

For this week’s challenge, the Celebrity Apprentice teams were given the task to promote a new Crystal Light diet beverage product. While the men’s team opted to promote the company’s new Mocktails virgin drink mixes with a beach theme, the ladies’ team, Team Forte, chose to promote the entire company with the tagline, "Garden of Crystal Delight," not realizing that a luxury adult toy company bore the same name. During the broadcast, Crystal Delights was mentioned repeatedly both verbally as well as with a large sign on the show, resulting in an impromptu national ad campaign for the small New Hampshire luxury adult toy company.

Fans of both the television show and the toy company alike can see a clip from the broadcast at http://www.imdb.com/video/hulu/vi3649085465/.

As fans of the television show, where mogul Donald Trump pits celebrities against each other in an attempt to win money for different charities, Crystal Delights Creative Director Shellie Yarnell said, "We were thrilled to have so many mentions on Sunday’s program! We were even more surprised to see our website traffic spike due to the repeated mentions."

Yarnell has offered each member of Team Forte a free luxury toy as a way of thanking them for the national advertising of Crystal Delights. "Crystal Light is classy, sassy and cutting edge, just like us," said Yarnell. "Thanks, Team Forte and Crystal Light!"

Yarnell’s only sadness is that Deborah Gibson, who sang a catchy custom song for the diet drink during the show which included the lyric "You know you want it, and you should have it," did not mention Crystal Delights, though fans of the toy certainly share Gibson’s sentiment about the luxury toys.

About VirtuallyAbout

VirtuallyAbout, LLC dba Crystal Delights, not only manufactures their line of upscale adult toys, the company has a mission to always give back to the community that supports them. They founded "Crystal Causes," and the "Colors Against Cancer" toy line, and donate a percentage of net profit annually to cancer charities. Crystal Causes also helps raise funds for worthwhile adult charities. They strive to be a green company too, doing their best to produce and package with the environment in mind. All in an effort to support the world community that supports them.

Contact Information

Shaye Saldana | Steme Inc. |+1.408.781.3026 | SMS@steme.biz

Virtuallyabout LLC | +1.603.296.1045 | info@virtuallyabout.com

www.crystaldelights.com

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