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PR 101: Press Release Service

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Kayden Kross at Twistys

March 02, 2012 09:30am
Xgen Plans for ILS
Source: Level 8 Media
by: Company Press Release

(BRISTOL, PA) -- The folks from Xgen are preparing for several extremely busy days at this year’s International Lingerie Show in Las Vegas. From new product launches to the big reveal of their display contest winner, the Xgen Booth is going to be buzzing.

Xgen is excited to be presenting two new fashion accessory lines at ILS. First up are Eye Candy Nail Foils. As the latest addition to Xgen’s Eye Candy brand, Nail Foils are convenient and easy-to-use nail polish strips. Next to make their trade show debut are Color Shock hair adornments, a collection of sparkling extensions and iron-on crystals. Xgen promises more details on both these products very soon.

Lapdance Lingerie will once again be center-stage in Xgen’s booth, along with its comprehensive point-of-sale merchandising materials. Adding to the excitement for this new line, Xgen will be announcing the winner of a fully stocked Lapdance planogram display kit at the show. As part of its current customer contest, retailers have been challenged to create a unique and effective display for Xgen’s Pleasure Wigs. The winner takes home the Lapdance display kit valued at $750.

For display contest details, call your Xgen rep or visit http://xgenproducts.com/index.cfm?page=landing&key=displaycontest

"This is going to be a really big show for us," explains Andy Green, Xgen VP. "Between the new releases, the excitement over Lapdance, and our big contest winner announcement, we’re expecting a ton of traffic at our booth." Interested retailers are being asked to contact their Xgen rep to schedule an appointment. "We are excited to see everyone, and definitely want to encourage scheduled visits," continued Green. "I want to give all our customers the attention they deserve."

Xgen Products will be in booth #216 at the 2012 ILS in Las Vegas from March 26 – 28. Interested retailers should contact Xgen at 877-450-9436, sales@xgenproducts.com, or visit www.xgenproducts.com for more information. Keywords: XGen, XGen Products, ILS 2012, Las Vegas, Fashion, Lingerie, Crossover Products, Hosiery, Lingerie, Merchandising, Displays, Distribution, Retail

About XGen Products:

XGen Products distributes affordable, quality products to both adult and mainstream retailers. Offering original products like the Bodywand™, Perfect Position Cushions™, Body Armor Tattoo Sleeves™, Power Pole™ dance pole, Eye Candy™ fashion accessories, and Pleasure Wigs™, XGen has become a leader in a variety of product categories. Additionally, XGen markets the complete Ky® brand product line and is the sole fully stocking US distributor for Seven ‘Til Midnight® costumes and lingerie, as well as Pleaser Shoes®.

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