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PR 101: Press Release Service

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February 23, 2012 06:37am
Venus 2012 Revolution
Source: Venus Berlin
by: Company Press Release

The waiting’s over and we’re rearing to go again! Find out all about our new concept; a new trade show team, a clear pavilion structure, new contents, and a new focus.

The trade show team:

The new managing director in charge of Venus is Markus Hagewald. Markus Hagewald has been working for Venus in a variety of functions since the show’s establishment in 1997. In that capacity, he has acquired in-depth knowledge and experience and knows all about which contents and measures it takes market and Venus and make it a success.

Like his predecessor, Markus Hagewald can also count on the assistance of his capable and experienced trade show team under the supervision of Beatrix Jaenicke – a reliable team of seasoned experts who, with their years of expertise and their dedication, can be counted on to make the most of your trade show attendance.

The pavilion structure:

There is one thing we really want to make sure of — both for you as an exhibitor and for our visitors as well: "What you see is what you get". We have been thinking long and hard about which target groups best to address with Venus, how to get these target groups to come to the show, and most importantly how to really dazzle and wow them. This has made us decide to restructure the expo pavilions planned for 2012 and to provide them with clear contents. So please have a look at our pavilion layout and let us know which area you would be most comfortable with for 2012.

New contents:

In times of technologically mature products and minor leaps of innovation it is all the more important to offer Venus visitors a comprehensive program designed to reach all of the target groups envisaged while turning every visit to the show into an unforgettable experience. Taking our cues from the pavilion structure, we will therefore put on show acts in every area. For a better understanding of our strategy, we are pleased to offer you a small foretaste of our new contents in the following:

4Ladies — the LadiesArea at Venus

Far from being a closed-off exhibition area, 4Ladies is an innovative area designed to cater specifically to the fancies and fantasies of our lady visitors...! Special activities and show elements including e.g. waiters in the nude, body painting, and exotic dancing (pole dancing, go-go dancing), etc. Will leave nothing to be desired in terms of entertainment and excitement. And it goes without saying that this year, as every year, we’ll be featuring exclusive male strip shows in the area strictly limited for "Her".


Fun4two addresses couples of all age groups. Show elements including e.g. strip poker, lap dance contests, amateur stripping, burlesque shows , etc. Will guarantee a colorful potpourri of entertainment designed to turn a visit to the show into an experience chock full of events for every visitor! Something truly worth mentioning are our new join-in-the-fun activities designed to get couples to take the products offered like toys, lubricants, fashions, etc. home as little fun keepsake for after the show, to try out and enjoy in the comfort of their homes.

Producers & Stars

The producers & stars, here they are: live and up close, right here at Venus! Come and meet the latest models of all leading labels in the flesh — for taking pictures and signing autographs — on a huge surface of more than 225 square meters.


"The show must go on" — here is where the sexiest shows are staged: guys with physiques of steel and girls with bodies the stuff dreams are made of and who love to strut their stuff! Where else but Venus to get non-stop strip shows and exotic performances round the clock? Needless to say, we’ll again be show staging the sexiest girls and boys in the business — for yet another sizzling-hot event in true Venus tradition.

A new focus:

Venus goes lifestyle — a concept often announced in the past and finally brought to life. Whether by overhauling the pavilion structure or redesigning the show acts – Venus is turning is going adult lifestyle. On top of our tried and true concept, we are now reinforcing our focus on contents designed to specifically address and satisfy women and couples. Our aim for the 2012 address to the visitors — come and enjoy and experience a day full of sizzling adult entertainment at Venus.

As you can see, things are really happening in Berlin, and we look forward to your attendance as an important step to keep building on this positive development.

The repositioning of Venus will naturally come accompanied by a completely overhauled and relaunched website. Interested in the details? Please go tohttp://www.venus-berlin.com to find out all about the "new" contents of Venus 2012.

Attached please find your registration forms. If you require additional information or are interested in discussing optimum placement options early on, please give us a call at +49-30-34 99 11 44, our trade show team will be happy to assist you personally.

We can’t wait to welcome you this year…

Your Venus Team

Venus Berlin GmbH
Stieffring 14
13627 Berlin
Tel.: +49-30-34 99 11 44
Fax: +49-30-34 50 19 24
E-Mail: info@venus-berlin.com

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