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February 21, 2012 06:41pm
.XXX Releases Performer Domains
Source: ICM Registry PR
by: Company Press Release

(PALM BEACH GARDENS, FL) -- ICM Registry, the company behind the new .XXX Top Level Domain, announced today details of the highly anticipated Adult Performer Program, which releases more than 3,500 .XXX domain names that were initially held in reserve to protect the individual name interests of performers and personalities within the adult entertainment industry.

"We recognized early on that a significant portion of the core success of the adult industry lies with its performers," said Vaughn Liley, Sales Director for ICM Registry. "We also became aware that performers do not often have registered trademarks, nor do they retain legal representation to protect their 'trade name.' The Adult Performers Program was born from the desire to make a conscious effort to protect these individuals who are truly at the core of the adult entertainment community," Liley continued.

"We offered a similar and unprecedented protection for existing adult domain owners as a part of our Sunrise a program in September and October of last year. We feel that these programs, along with our Rapid Evaluation Service (RES) dispute resolution policies, are a positive step toward protecting against infringement as well as a deterrent to would be cybersquatters," he added.

The Adult Performer Program verification process is now available to 3500+ performers and personalities whose names have been reserved in anticipation of this program. These names will be released only to performers and personalities who express their interest at http://www.about.XXX/performers and complete a simple identity verification process and affidavit. Performers and personalities with more questions about the program can contact performers@icmregistry.com.

In conjunction with Name.com, these names are already pre-paid for the first twelve months (until February 3, 2013) and performers can either maintain the domains at Name.com or, if they prefer, transfer them to the registrar of their choice in the usual way.

"At Name.com, we love creative ideas that benefit everybody involved," said Jared Ewy, Name.com’s Community Evangelist. "ICM Registry's Adult Performer Program is a brilliant way to promote .XXX within the industry, while increasing web traffic and protecting adult performers. As a domain registrar, we'll support these domains with our world class customer support, security and 24/7 monitoring, so industry talent can rest easy that more traffic won't mean more problems--just more business with .XXX and Name.com."

ICM Registry had the opportunity to verify Teagan Presley, the multiple AVN Award winning Adam & Eve contract star, during a recent live appearance where she became the first performer to be verified through the program and will be awarded the rights to www.teaganpresley.XXX.

"With the launch of the .XXX domain names, I was concerned that a squatter would grab www.teaganpresley.XXX and try to extort me," Presley said. "Luckily the guys at ICM were smart and held on to the talent URLs; they allowed me to get it with no mess. Thank you, ICM!"

About ICM Registry:

ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011. ICM Registry provides the management and supporting infrastructure for this extension offered via registrars thought the world.

About Name.com:

Name.com is a privately held ICANN accredited domain name registrar operating in Denver, Colorado. Name.com offers over 50 different gTLD and ccTLD extensions as well as aftermarket domain brokerage, brand management and consulting services.

If you would like more information about this topic or would like to schedule an interview, please call Patrick Donaldson at 561.290.0168 or email pat@ICM.XXX.

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