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June 27, 2001 11:44am
The Empire's New Groove - Adult DVD Empire Slashes Prices and Gets a New Look
Source: Adult DVD Empire
by: Company Press Release

(WARRENDALE, PA) -- In the ongoing effort to achieve the goal of providing the ultimate online adult shopping experience, Adult DVD Empire will be making some exciting changes in the upcoming weeks.

The first major change is a massive price reduction. We've dropped our prices on some of adult film's finest studios. Below is a breakdown of some of the most drastic price changes-

Studio - Old Empire Price - New Empire Price - Savings
Extreme - $29.99 - $24.95 - $5
Hustler - $29.99 - $25.95 - $4
Leisure Time - $23.99 - $19.95 - $4
Private - $27.99 - $24.95 - $3
Erotic Angel - $23.99 - $19.95 - $4
Wicked - $29.99 - $27.95 - $2
Video Team - $23.99 - $20.95 - $3

There are many more price changes, including Gay and VHS titles; these are just a few of the most impressive examples. For more information visit http://www.adultdvdempire.com and search by studio.

The second major change is our site overhaul. If you haven't noticed yet, Adult DVD Empire has a whole new look. Not only have we fleshed out our film categories, we've reorganized the entire site. With our old site, a user could browse titles by categories (All Sex, Feature, Compilation, Fetish, etc.) and then by genre within each category (All Girl, Amateur, Classic, Oral, Multi-Angle, Gangbang, etc.). The new organization, allows the shopper to not only browse by category and genre, but in certain categories we've added "Themes." The themes are designed to help a shopper find the exact type of movie they are looking for, even if they don't know the title of the movie for which they are searching. For instance, if you were looking for a feature with a wedding theme, you would click the "Feature" category and then the "Brides/Weddings" theme. The result is a list of eight wedding-themed features.

Another big part of Adult DVD Empire's redesign is the addition of more site features. The most useful of these is the "Series Information" tool. On the product description page of every product there is a field called "Series Information." This enables the user to cross reference the title they are looking at with the rest of the movies in that series. For instance, if you were looking at Hustler's "Barely Legal #2" you could view all of the other Barely Legal titles in that series with one click and add them to your order.

Other useful features include thumbnails next to each product listing, the separation of Gay DVD Empire from the main DVD page and the reorganization of all of our adult novelties. The thumbnails provide a "glance" at the product before you click through to the product description. This will save our customers from going to the product pages of products they may not be interested in buying. If you're a shopper with low bandwidth, don't worry - they can be turned off to speed up your page loads.

Gay DVD Empire has its own store now. Previously, if you were looking for a gay title, you had to sort through tons of straight porn to find something that interested you. Now, Gay DVD Empire has it's own tab, and entry page making shopping for our gay or gay-curious customers much more convenient - for more information, visit http://www.gaydvdempire.com.

Finally, we come to the reorganization of our adult novelties. We've always carried an immense selection of sex toys, gag gifts and other adult novelties, now, they're organized with a helpful directory. For more information visit http://www.adultnoveltyempire.com or http://www.adultdvdempire.com and then click the "Novelty" tab.

Stay tuned. More exciting developments from Adult DVD Empire are on the way...

About Adult DVD Empire.com:
Since 1997, Adult DVD Empire has been the place to shop online for adult DVDs. Winner of AVN's Internet award for the best online retail site in 2000, Adult DVD Empire features over 5000 Adult DVD titles and virtually every new adult DVD release can be found on our site. We also offer a wide selection of VHS, CD-ROM, Video-CD, and novelty items. With over 1500 in-house reviews, thousands of customer comments, and scene-by-scene breakdown of selected titles, our customers can find out everything they need to know about a title before they place their order. With our easy to navigate website, our outstanding customer service, and our wide selection and great prices, Adult DVD Empire has established itself as the most respected and the largest online retailer of adult DVDs in the world. Visit the Empire a www.adultdvdempire.com.

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