Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
The Movie That Started it All!
   
 

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Columns
Movie Spotlight Reviews
Interviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Caliente Swinger Vacations!

Kayden Kross at Twistys

June 05, 2001 06:49am
Real Media To Represent Playboy.com
Source: Playboy.com
by: Company Press Release

(NEW YORK, NY) -- Real Media, the global provider of marketing solutions to the digital advertising industry, today announced a global advertising representation partnership with Playboy.com, the leading men's online brand in the world.

In the U.S., Real Media will supplement Playboy.com's internal sales force within specific markets and advertising categories. In international markets, Real Media will represent Playboy.com exclusively.

Real Media's portfolio represents the most prominent brands online. Since Playboy.com is already working with Real Media's Open AdStreamT to serve their ads, Playboy.com becomes one of a growing number of sites working with Real Media on both the representation and technology end of the business, ensuring that their premium brand will be protected from the dilution caused by third-party ad servers.

``Real Media understands brand protection in ways that other online ad companies really don't,'' said Playboy.com VP-Advertising Sales Jeff Kimmel. ``We're retaining our own sales staff, but looking for Real Media to leverage their advertiser and agency relationships within areas and categories that are important to the growth of our online brand. We're expecting this to be a major value-add for Playboy.com.''

Top advertisers have long depended on Playboy's brand and readership, especially to deliver ads for consumer electronics, technology, liquor/beer, entertainment, grooming, and dozens of other products and services targeted to young, affluent males. The site's traffic figures are consistently at the top in terms of reaching this desirable demographic. ``Playboy.com's confidence in Real Media and our way of doing business makes us extremely proud,'' said Brian Quinn, Real Media's Vice President of Advertising Sales in the U.S. ``When you think of the most prominent media brands in the world that have successfully crossed over into the online space, Playboy has to be among the best case studies.''

About Playboy.com

Playboy.com is a part of the Playboy Online network of sites. Playboy Online, a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (http://www.playboy.com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (http://cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (http://www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (http://auctions.playboy.com), which auctions Playboy-branded merchandise and admission to exclusive Playboy events and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates SpiceTV.com (http://www.SpiceTV.com), a site featuring premium adult entertainment under the Spice brand. Playboy Online has added an Internet Gaming division, which currently operates PlayboySportsBook.com, an online fixed odds sports wagering site.

About Real Media

Real Media is a PubliGroupe company - the largest and oldest media services organization in the world. Real Media provides marketing solutions to the digital advertising industry through state of the art technology, maximizing brand value by protecting audience information. Real Media's customers include Bloomberg, Weather.com, New York Times Digital, U.S. News & World Report, GOLFONLINE, Investors.com, Forbes, USA Today and mp3. For more information please visit: www.realmedia.com.

Contact:

Real Media
Mark Naples
VP Marketing/Privacy Officer
917/514-2456
e-mail: mnaples@realmedia.com

The Movie That Started it All!


Related Sites - WARNING! Graphic Content

RavenBay01.3gp

See BiBi Jones at Digital Playground

Top Stories

Bright Lights, Lonely Nights

Taormino Speaks at Goucher

Cumisha Amado at Sagebrush

Vivid Radio 1st Anniversary

The Gardener ~ Reviewer Rated

BoodiGo: Privacy & Porn

Shades of Scarlet ~ Reviewer Rated

AINews: Skow Among Best

Heaven & Hell Halloween Party

These Things We Do ~ Reviewer Rated

Farrah Abraham at Hustler Hollywood

Sex Workshop Hustler San Diego

Halloween Art Show

O Awards Pre-Noms Open

Trophy Girl Casting Call

Cum in Me Baby 4 ~ Reviewer Rated

More Phoenix Mainstream

BoodiGo Partners PornGuardian

BoodiGo Supports ASACP

BoodiGo Blocks Child Porn

Boodigo Adult Search Engine

AVN Show Discounts End Today

Inside The Industry 10/08/2014

Amber Lynn at Wasteland

Nikki's Fit as Phoenix

Vivid Extends Patrick Hosting

Fake Test Results

Angelyne on Amber Lynn's RNSU

Red Cardinal Wraps Betrothed

Siri Wins Round 2

J.Lo Doc Johnson Offer

Stripclub Microbrewery on CNN

Father's Day ~ Reviewer Rated

Our Father ~ Reviewer Rated

Nikki Phoenix Album Released

Passport to Hustler Event

Fox News Wasteland

Asianmodelpalooza 14

Nikki Phoenix Appearances

Nikki Phoenix Karaoke XXX

Nina Elle Retains Star Factory

Tasha Reign Grads UCLA

Tera Patrick Hosts Vivid Radio

It's Just Work

Traci Bryant Goes Legal

CET Free Panel Month

Miss LA Karaoke XXX

Freedom Acres Location

Summer Lovers

Nikki Delano at Centerfolds

Karen Summer Returns

Advertise on AINews

Cytherea Auctions Fan Scene

Entertainment is Entertainment is Entertainment

More
Stories From

Business News

Cumisha Amado at Sagebrush

J.Lo Doc Johnson Offer

Passport to Hustler Event

Advertise on AINews

Freedom Acres Location

Nina Elle Retains Star Factory

Karen Summer Returns

She's Judas & Available

Camming Con Moves Dates

Exquisite Distributes DDF

Cherie Deville Returns

Roxanne Rae Available

Cherie Deville Available

Maryjean Available in LA

Alicia Silver Productions Content

Thomas Bagley Outed Belle Knox

Casting Call for 'Operation: Outdoors'

Mission Control Open House

Cherie Deville in LA

PASS Holiday Schedule

Santa Susana Pass Location

Sure Fuck Clothing Line

Nadia Night With Lucky Devil

Richelle Ryan Available

LATATA Responds to FSC

FSC Burdens Performers

Online Dating Summit Curacao

Tanya Tate Action Figure

Cam Studio Rental Rates

Sportsheets ILS Blitz

Fantasy Lingerie Storerotica Noms

New Networking Event

Crowdfunding for Adult Entertainment

Jack Hammer Coming Back

Jodie Stacks Available

TES Early Bird Price

XBIZ Executive Awards

June SCCC Mixer

Von James Hires Rub

Entertainment Equipment Floaters

AEE/ANE Seminar Schedule

Mia Gold Available

Topco StorErotica Nom

NS Novelties Storerotica Noms

Baci Announces New Distributor

Sliquid Fifty Shades Collection

Zolo StorErotica Nom

ECN StorErotica Noms

Sliquid StorErotica Noms

Obamacare Expert Randy Limbeck

SLS at Mister Leather

Barcelona Trade Show

Sensuva StorErotica Nom

SLS StorErotica Nom

Angel Del Rey New Pictures

Kira Lake New Pictures

RingO Ranglers Nominated

CB-X Nommed For 2

PHS Nommed StorErotica Awards

Good News From Lallasa

May is Masturbation Month

Kira Lake Available

OCM Rub Valentine

Sin City Chamber April Event

Crystal Delights Creates Trophies

AINews New Look

Business News Section Index

     
Copyright © 1998 - 2014 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).