Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
Pornography feminists unshackle their desires and celebrate their sexuality in the patriarchal world Elementary Public Relations Consulting and Press Release Service

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Movie Spotlight Reviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Caliente Swinger Vacations!

Club Jessica Jaymes - Official Website

June 05, 2001 06:49am
Real Media To Represent Playboy.com
Source: Playboy.com
by: Company Press Release

(NEW YORK, NY) -- Real Media, the global provider of marketing solutions to the digital advertising industry, today announced a global advertising representation partnership with Playboy.com, the leading men's online brand in the world.

In the U.S., Real Media will supplement Playboy.com's internal sales force within specific markets and advertising categories. In international markets, Real Media will represent Playboy.com exclusively.

Real Media's portfolio represents the most prominent brands online. Since Playboy.com is already working with Real Media's Open AdStreamT to serve their ads, Playboy.com becomes one of a growing number of sites working with Real Media on both the representation and technology end of the business, ensuring that their premium brand will be protected from the dilution caused by third-party ad servers.

``Real Media understands brand protection in ways that other online ad companies really don't,'' said Playboy.com VP-Advertising Sales Jeff Kimmel. ``We're retaining our own sales staff, but looking for Real Media to leverage their advertiser and agency relationships within areas and categories that are important to the growth of our online brand. We're expecting this to be a major value-add for Playboy.com.''

Top advertisers have long depended on Playboy's brand and readership, especially to deliver ads for consumer electronics, technology, liquor/beer, entertainment, grooming, and dozens of other products and services targeted to young, affluent males. The site's traffic figures are consistently at the top in terms of reaching this desirable demographic. ``Playboy.com's confidence in Real Media and our way of doing business makes us extremely proud,'' said Brian Quinn, Real Media's Vice President of Advertising Sales in the U.S. ``When you think of the most prominent media brands in the world that have successfully crossed over into the online space, Playboy has to be among the best case studies.''

About Playboy.com

Playboy.com is a part of the Playboy Online network of sites. Playboy Online, a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (http://www.playboy.com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (http://cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (http://www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (http://auctions.playboy.com), which auctions Playboy-branded merchandise and admission to exclusive Playboy events and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates SpiceTV.com (http://www.SpiceTV.com), a site featuring premium adult entertainment under the Spice brand. Playboy Online has added an Internet Gaming division, which currently operates PlayboySportsBook.com, an online fixed odds sports wagering site.

About Real Media

Real Media is a PubliGroupe company - the largest and oldest media services organization in the world. Real Media provides marketing solutions to the digital advertising industry through state of the art technology, maximizing brand value by protecting audience information. Real Media's customers include Bloomberg, Weather.com, New York Times Digital, U.S. News & World Report, GOLFONLINE, Investors.com, Forbes, USA Today and mp3. For more information please visit: www.realmedia.com.


Real Media
Mark Naples
VP Marketing/Privacy Officer
e-mail: mnaples@realmedia.com

Pornography feminists unshackle their desires and celebrate their sexuality in the patriarchal world

Related Sites - WARNING! Graphic Content


See BiBi Jones at Digital Playground

Top Stories

Daddy's Girls 2 ~ Reviewer Rated

Calvert Joins Gamelink

Interrogated ~ Reviewer Rated

1st AFFLV Hits Cashman

MWA: 09/11/15

Richelle Ryan Naked Yoga

Morgan, Lindemulder Headline Exxxotica

A French Documentary Like No Other

Night at the Erotic Museum

Hill and Howard Raw

Taboo is Delicious

Night, Rai, Moore, on Inside

Candida Royalle Passes

Cindy Starfall Appearances

Priya in NYC

More w/Mo Celebrates 100

Angel, Albrite AVN Awards Hosts

The Upward Trending Trannie

Elizabeth Bentley Hits Circuit

Tony Batman to Big Easy

Cleopatra Dead

Introducing Bitcoin Porn Sites

Candidate Sex Tape Scandal

Donald Trump Porn Parody

Savana Styles Available

MWA: 08/15/15

Sex with Donald Trump

MWA: 08/17/15

Ashley Sinclair Sex Tape

MWA: 08/12/15

Mercedes Carrera NightMoves Nom

Allie Haze in Columbus

Vivid NYC Nommed

Stories From

Business News

Savana Styles Available

ChargeSavvy at ED Show

Driller Signs The Rub

NightMoves Calls for Sponsors

Casting Call

ABK Beta Users Free

OC Signs Darcie Dolce

Brittany is Back

Dollie Darko with 101 Modeling

Mercy West Available

The V Agency Joins LATATA

Sin Claire with Foxxx

New Smash VP Wyatt Case

Epoch Club Special Event

Ink Inks OC, The Rub

XBIZ 2016 Announced

RAW Signs Sasha Bradshaw

Direct Reps Harper

SashaBrabuster's XXX Comeback

AJ Applegate Available

Freedom Acres Open House

Global Adult Industry Association

Tod Hunter Press Releases

Cumisha Amado at Sagebrush

J.Lo Doc Johnson Offer

Passport to Hustler Event

Advertise on AINews

Freedom Acres Location

Nina Elle Retains Star Factory

Karen Summer Returns

She's Judas & Available

Camming Con Moves Dates

Exquisite Distributes DDF

Cherie Deville Returns

Roxanne Rae Available

Cherie Deville Available

Maryjean Available in LA

Alicia Silver Productions Content

Thomas Bagley Outed Belle Knox

Casting Call for 'Operation: Outdoors'

Mission Control Open House

Cherie Deville in LA

PASS Holiday Schedule

Santa Susana Pass Location

Sure Fuck Clothing Line

Nadia Night With Lucky Devil

Richelle Ryan Available

FSC Burdens Performers

AINews New Look

Business News Section Index

Copyright © 1998 - 2015 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).