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PR 101: Press Release Service

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Kayden Kross at Twistys

March 08, 2010 03:57pm
Firsts at Adultex 2010
Source: Adultex
by: Company Press Release

(MELBOURNE, AU) -- In just a few days time, Calvista Australia presents the sixth annual Adultex B2B Adult Industry Trade Fair showcasing the latest in Adult Novelty innovation and Adult Stars from the world’s leading studios.

Australia’s leading adult retailers will be treated to a vast array of new product innovation from both established industry manufacturers and industry newcomers.

Heading the show, a luxury range of rechargeable personal vibrators forged from the finest materials and designed to please. Vida, as sleek as it is sexy, will treat all delegates to a casual yet stylish evening as sponsors of the official opening night at Adultex 2010.

Original silicone lubricant manufacturers, Pjur, will showcase their latest products from Germany. Inspired by mainstream design and packaging principles, Pjur’s Med range has been strategically positioned for adult stores targeting a modern female/couples friendly demographic.

Incorporating Pjur’s world renowned quality across a premium priced portfolio of personal lubricants and sexual enhancement products will ensure Pjur’s point-of- purchase-friendly Med series will sell as well as it looks.

Displayed for the first time at Adultex 2010 and filling a market void is be the Kendra Pole by X-Pole; a serious pole kit suitable for the experienced dancer and novice alike.

Dutch adult toy manufacturer Touché, will officially launch their full range of uniquely designed and spectacularly packaged products at Adultex…and in style on Saturday March 13, as sponsors of the Medieval Banquet Gala.

Over 200 guests in full costume, will be treated to a feast fit for a King. Set in a grand Tudor-style hall, surrounded by massive oak wine barrels, dark exposed beams and opulent décor throughout, guests will enjoy a lavish night of entertainment and indulgence.

''I’m excited to be partnering with Touché to present our gala Night of Knights,'' says Calvista Australia’s CEO, Michael Bassett.

''A great total concept and unique individual design means customers ‘experience’ a Touché toy, like no other. It is that memorable experience that those attending Adultex 2010, are going to get. What a way to launch this spectacular collection of Adult Toys, Touché!'' explained Michael.

About Calvista Australia Pty Ltd:

As Australia’s largest adult distributor, Calvista Australia represents the world’s leading studios and Adult product manufacturers. Calvista has over 20 years industry experience and sales offices and warehouses in Melbourne, Sydney, Canberra and Auckland, New Zealand and belongs to the Australian publicly listed AdultShop.com Ltd group. www.calvista.com.au T: +61 3 9695 5858

Dean Beck
Marketing Coordinator
Calvista Australia Pty Ltd

170-180 Buckhurst Street
South Melbourne, Victoria 3205

Tel: +61 3 9695 5824
Mob:+61 4 0597 7011
Fax: +61 3 9686 0644
Email: dean.beck@calvista.com.au

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