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April 20, 2001 06:16am
Second Private Adult TV-Channel is launched in the UK
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, Spain) -- Private Media Group Inc. (Nasdaq: PRVT - news), worldwide leader in premium-quality, adult entertainment products, services and Internet content, today announced that its joint venture partner Zone Vision, operator of the Private Blue channel on BSkyB and Telewest in the UK, and Broadcasting Gaia Ltd. has entered into an exclusive arrangement in order to distribute a second Private branded adult TV-Channel 'Private Girls' on the BSkyB platform.

Following the success of Private Blue, which offers top quality adult films on UK television, over 5 million Sky subscribers will be able to receive the new channel Private Girls on a Pay-per-Night basis. The channel is broadcast between 8:30 p.m. to 4:00 a.m. every night.

Private Girls offers a channel dedicated to girls only, offering all the glamour, excitement, high quality and big budget productions of Private Blue. Programming comes from Europe and the US, delivering the famous faces and high profile titles, set in luxurious and exotic locations to tease and titillate the viewer.

Berth Milton CEO of Private Media Group said: ``The Private brand is already well known throughout the world through its adult video and magazine content which is distributed on both traditional and new medias such as Internet and DVD. With the TV-Channels Private Blue and Private Girls our commercial presence has increased on UK television. The second Private branded channel gives us even broader visibility and recognition in the UK. Furthermore, it is partly thanks to the enormous expansion of our broadcasting of 467.1% in sales for 2000 compared to 1999 that our overall net profit increased 170.9% in the same period. We expect this hyper growth in broadcasting to continue.''

Zone Vision is one of the leading broadcasters and distributors of thematic channels in Europe. Since its launch in 1991, the company has developed a pre-eminent market position as a broadcaster and distributor of international channels and programs. In addition to Private Blue, Zone Vision's other channels include Reality TV, Romantica, Le Cinema, E! Entertainment, Fantastic and Telewizje Miejskie. Zone Vision's channels are now available to over 18.5 million viewers in 16 territories Europe and will shortly be available in other territories throughout the world. Headquartered in London, Zone Vision currently has nine regional offices in Amsterdam, Luxembourg, Jerusalem, Warsaw, Bucharest, Moscow, Budapest, Prague, Sofia, Zagreb and Kiev, employing over 300 specialist personnel. For more info about Zone Vision, please visit the Company's Web site at www.zonevision.co.uk.

The leading publicly-quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name 'Private' and has positioned itself in the marketplace with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the Company's broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition. For more info about Private Media Group, please visit the Company's corporate Web site at www.prvt.com.

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgements of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.

For further information about Private Media Group, please contact: In Barcelona, Spain: Andre F. Ribeiro, +34-679-983-772, andre@private.com.

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