Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
Are you TOUGH ENOUGH for Joanna Angel? EXPO 2014, August 24-27, Mandalay Bay, Las Vegas
   
 

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Columns
Movie Spotlight Reviews
Interviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Caliente Swinger Vacations!

Eva Angelina at Twistys

April 17, 2001 04:30am
Playboy Selects ACTV as Digital Media Services Partner
Source: ACTV, Inc.
by: Company Press Release

(NEW YORK, NY) -- Playboy.com, Inc., a wholly owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news) and ACTV, Inc. (Nasdaq: IATV - news) announced today a long-term agreement in which the companies will collaborate on digital media initiatives for Playboy.com, the #1 lifestyle and entertainment destination Web site for men.

Under the five-year contract, Playboy and ACTV will develop advanced interactive and digital content that creates new revenue opportunities for Playboy.com while also significantly expanding the appeal of the Web site for users. Such opportunities include the development of online games, e-commerce tie-ins to Playboy.com programming, new offerings on the Playboy Cyber Club subscription site, and interactive programming for Playboy's Web-based gaming initiatives. Collaboration on future interactive television (iTV) initiatives is also included in the partnership. The agreement was crafted by Playboy.com president Larry Lux and ACTV Enhanced Media Services president Bruce J. Crowley.

The agreement draws on ACTV's broad portfolio of interactive TV tools, technical and creative services, and proprietary products including game development, enhanced media technology, iTV architectural services and individualized television applications. The companies will share advertising, subscription and e-commerce revenues generated by ACTV-enhanced Playboy content. ACTV will also receive fees for technical and creative services performed for Playboy.

``Playboy has been successful in extending our established print brand to electronic platforms such as TV and the Internet,'' said Christie Hefner, chairman and CEO of Playboy. ``Now, as TV and the Internet converge, Playboy is ideally positioned to tap the large revenue potential of new broadband platforms. As our partner in digital media, ACTV's vast experience and diverse portfolio of gaming, interactive TV and data management tools will allow us to create a richer experience for Playboy's legion of fans and new revenue streams for our stockholders.''

``We are delighted that Playboy.com has selected us as its digital media partner, and look forward to playing a key role in extending the Playboy brand in the broadband world,'' said William C. Samuels, chairman and CEO of ACTV. ``This agreement is a result of our strategic efforts to create the digital media industry's only comprehensive product and service offering, and it illustrates our ability to become the digital services provider of choice for leading media companies as they pursue new interactive applications. Playboy and ACTV are already hard at work developing innovative Internet and interactive TV content that will draw on our enhanced media expertise to add a new dimension to Playboy's unique global brand.''

Playboy has been at the forefront of employing interactive technologies to enhance its unique brand of lifestyle and entertainment content. Playboy.com offers user-directed content on both its free and subscription Web sites, including interactive polling, feedback on plot direction of Playboy TV content, downloadable video clips and Web simulcasts of such premium events as Playboy Mansion parties, Mardi Gras and the Super Bowl. Many of these events are constructed with tie-ins to e-commerce, the fastest growing of Playboy's multiple Internet revenue streams.

About ACTV, Inc.

(Nasdaq: IATV - news) is a digital media company providing technical and creative services, tools and proprietary products for enhanced media, interactive TV advertising and personalized programming applications. Based in New York City, ACTV has strategic relationships with key players in the Internet, television and digital technology fields, including Liberty Digital, Motorola Broadband Communications Sector, OpenTV and Liberty Livewire Corporation. For more information, visit http://www.actv.com.

About Playboy Enterprises

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for consumer products; is developing a Playboy-branded, location-based entertainment business anchored by casinos; and operates Playboy.com, a leading men's lifestyle and entertainment Web site.

About Playboy.com

Playboy.com, a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (http://www.playboy.com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (http://cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (http://www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (http://auctions.playboy.com), which auctions Playboy-branded merchandise and admission to exclusive Playboy events and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates SpiceTV.com (http://www.SpiceTV.com), a site featuring premium adult entertainment under the Spice brand.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the companies, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the companies disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Are you TOUGH ENOUGH for Joanna Angel?


Related Sites - WARNING! Graphic Content

Casey Cumz 03

See BiBi Jones at Digital Playground

Top Stories

Nikki Phoenix Album Released

Father's Day ~ Reviewer Rated

Our Father ~ Reviewer Rated

Passport to Hustler Event

Fox News Wasteland

Asianmodelpalooza 14

Nikki Phoenix Appearances

Nikki Phoenix Karaoke XXX

Nina Elle Retains Star Factory

Tasha Reign Grads UCLA

Tera Patrick Hosts Vivid Radio

It's Just Work

Traci Bryant Goes Legal

CET Free Panel Month

Miss LA Karaoke XXX

Freedom Acres Location

Summer Lovers

Nikki Delano at Centerfolds

Karen Summer Returns

Advertise on AINews

Cytherea Auctions Fan Scene

Evil Pin-Ups Karaoke XXX

Monique Alexander in Houston

Reader Comments on Adult Industry

Tribute to Christian Mann

This week on RNSU

TTS Welcomes Bobi & Jen

Sheila Marie on Reality TV

Testing the Waters

Cutting Edge Changes Staff

MWA: 07/23/14

MWA: 07/22/14

MWA: 07/21/14

Tweets = Cash with PornPitch

Proud Parents ~ Reviewer Rated

RNSU July 17

Next Day Test in LV

MWA: 07/13/14

Condomless Sex

The Goddess Lives

A Legend Looks Back

Nikki Phoenix Hosts Palomino

RNSU Thurs July 10

Nikki Delano at Crazy Horse

Resurgence of the Goddess

Pornstar Graduates Law School

July 3 Rock-N-SeXXXy-Uncencored

More on Belle Knox

Morgan Del Ray Karaoke XXX

MWA: 05/21/14

The Temptation of Eve ~ Reviewer Rated

Cumisha Amado on Vivid Radio

Yoga for Lovers

She's Judas & Available

Nikki Delano on Jukeboxx

Lapdance Lingerie in Neighbors

XRCO Welcomes Rich Hansen

IIM Party June 13

Hustler EDM Maniac Party

Layla Price Stars

Julia Sands Karaoke XXX

Susana Molina in Baci Lingerie

Fetish Con Dates

Porn's Greatest Star

James Deen June Promo

Exxxotica Exhibitors Lining Up

AdultVerifiedVideoChat iPad Contest

Sunny Leone Hosts Splitsvilla

Porn Star Game Night

Camming Con Moves Dates

Discount Club Owners Expo Tickets

Teal Conrad at Sapphire NYC

Exquisite Distributes DDF

Cherie Deville Returns

Alana Evans at WonderCon

Risque Starr Sisters Parties

Natasha Voya PSK

The Sexual Liberation of Anna Lee ~ Reviewer Rated

Carter Cruise at Exxxotica

Belle Knox at Exxxotica

Rock'N'SeXXXy & Hustler

Puma Swede Opens Desire

Nikki Phoenix XRCO Nom

Maddy O'Reilly is Slutwoman

Alex Chance jGrrl

Tony Batman Conquers LA

Alexa Aimes NYC Tour

2014 AVN News Rack Part 2

Roxanne Rae Available

Minka Karaoke XXX

Rio Lee Heads Cherry Pimps

Immoral Mayhem

XRCO Sponsorship Opportunities

Rotten Hosting Vivid Radio

Cherie Deville Available

Tony Batman Crazy Appearances

Inside The Industry 03/19/2014

Chanel Preston Interview

Alicia Silver Productions Content

Adrianna Luna Dance Dates

Entertainment is Entertainment is Entertainment

More
Stories From

Business News

Passport to Hustler Event

Advertise on AINews

Freedom Acres Location

Nina Elle Retains Star Factory

Karen Summer Returns

She's Judas & Available

Camming Con Moves Dates

Exquisite Distributes DDF

Cherie Deville Returns

Roxanne Rae Available

Cherie Deville Available

Maryjean Available in LA

Alicia Silver Productions Content

Thomas Bagley Outed Belle Knox

Casting Call for 'Operation: Outdoors'

Mission Control Open House

Cherie Deville in LA

PASS Holiday Schedule

Santa Susana Pass Location

Sure Fuck Clothing Line

Nadia Night With Lucky Devil

Richelle Ryan Available

LATATA Responds to FSC

FSC Burdens Performers

Online Dating Summit Curacao

Tanya Tate Action Figure

Cam Studio Rental Rates

Sportsheets ILS Blitz

Fantasy Lingerie Storerotica Noms

New Networking Event

Crowdfunding for Adult Entertainment

Jack Hammer Coming Back

Jodie Stacks Available

TES Early Bird Price

XBIZ Executive Awards

June SCCC Mixer

Von James Hires Rub

Entertainment Equipment Floaters

AEE/ANE Seminar Schedule

Mia Gold Available

Topco StorErotica Nom

NS Novelties Storerotica Noms

Baci Announces New Distributor

Sliquid Fifty Shades Collection

Zolo StorErotica Nom

ECN StorErotica Noms

Sliquid StorErotica Noms

Obamacare Expert Randy Limbeck

SLS at Mister Leather

Barcelona Trade Show

Sensuva StorErotica Nom

SLS StorErotica Nom

Angel Del Rey New Pictures

Kira Lake New Pictures

RingO Ranglers Nominated

CB-X Nommed For 2

PHS Nommed StorErotica Awards

Good News From Lallasa

May is Masturbation Month

Kira Lake Available

OCM Rub Valentine

Sin City Chamber April Event

Crystal Delights Creates Trophies

AINews New Look

Business News Section Index

     
Copyright © 1998 - 2014 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).