February 09, 2010 11:29am
Michael Grecco Shoots Hasselblad Campaign
Source: Letters to the Editor
by: Michael Grecco
Hi Steve, I hope you are well. It's been a busy winter season through all the rain here in LA. I spent the holidays on a 10 day editorial shoot around the country, but more on that later.
I just finished shooting an international ad campaign for Hasselblad in Death Valley, California. The ads will run in conjunction with the release of a new camera and gallery show in 50 countries. Since Hasselblad was the first camera to go to the Moon, I wanted to create an otherworldliness to the images.
Hasselblad also created a behind the scenes documentary about the making of the shoot which will be on YouTube soon. Speaking of films, the film I directed, Naked Ambition, hit number 3 in documentary rentals in iTunes this past week.
Here is a link to one of the Hasselblad images on our site:
Michael Grecco Photography
1701 Pier Avenue
Santa Monica, CA 90405