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June 16, 2009 11:05am
CellBuyCell Solution for Seymore Butts
Source: Versatile Media Group, Inc.
by: Company Press Release

(NORFOLK, VA) -- CellBuyCell is pleased to announce that they have been chosen to provide the global mobile billing solutions for adult pioneer and crossover star Seymore Butts. Fusing quality adult entertainment with cutting edge technology, CellBuyCell will soon launch Sbutts.Mobi, the world’s first adult mobile network.

CellBuyCell will be providing the mobile billing infrastructure Sbutts.Mobi. Using both off deck and on deck solutions that are second to none. CellBuyCell is fast becoming the global leader in mobile billing for mobile operators and clients world wide.

David M. Klotz, Vice President of Business Development for CellBuyCell knows that this is a perfect fit. ''We are very excited about teaming with Mr. Adam Glasser a.k.a Seymore Butts and launching the world’s first true mobile adult website worldwide. Mr. Glasser is paving the way and setting an industry standard for adult content distributed via mobile. We are privileged to play a key role in the technology infrastructure to make this possible.''

Glasser agrees, ''CellBuyCell has the global technology infrastructure to make Sbutts.Mobi a huge success. I am really excited about the possibilities of this relationship. It will take us into the future with the best mobile delivery system in the world.''

About CellbuyCell.com
CellBuyCell’s Technology
Billing and Delivery System (Bads)

Description: The platform software is a three-tiered application architecture built on the Microsoft .Net Framework (.Net) which makes use of the Microsoft Message Queuing (Msmq) architecture to handle asynchronous processing of mobile messages, mobile billing operations and subscription management operations. The Software also provides a service architecture that allows application specific services to be built that take advantage of the underlying architecture. Existing services within the platform will also be provided, including but not limited to services that handle mobile alert subscriptions, mobile content subscriptions and single sales of mobile content.

The backend tier of the Software consists of a Microsoft Sql Server database cluster. Communication with the database layer occurs through stored procedures exposed by the database, and can occur from both the middle and front-end tiers. The full database schema, including table structures and stored procedures will be provided, as well as any configuration data necessary to set up, administer and operate the Software.

The middle tier consists of a large number of .Net objects, several Windows services and a set of Msmq queues. These components are responsible for the processing of messages within the queues, as well as the implementation of any business logic associated with the services provided. All source code and solution files for the .Net components and the Windows services will be provided, as well as any configuration information required to create and configure the Msmq queues.

The front-end tier consists of web-based applications, .Net web services and a set of Http notification handlers. These components are deployed on load- balanced web servers. The front-end components can communicate with the middle tier by submitting messages to the Msmq queues and with the database through a set of framework objects implemented in .Net libraries. The web applications allow for access to and management of the Bads software system. The web services provide an Api for external systems to access Bads to retrieve data or initiate events. The Http handlers respond to Http requests from various third-party systems to signal events that have occurred on those systems that affect processing within Bads.

Key Components

A. Global Messaging Framework 1. Integrated with all participating Tier I, II, and III Carriers 2. Supports One-way and interactive Sms Applications 3. Framework accelerates custom application development 4. Extremely scalable - supports over 2000+ messages/sec 5. Pluggable architecture supports connectivity to all mobile operators globally

B. Premium Billing 1. Dual Psms and Credit Card billing 2. Supports single-sale and variable term subscription billing 3. Proprietary billing retry algorithms 4. Supports PayPal and Amazon Mobile Checkout Api integration

C. Content Delivery Engine 1. Dynamic real-time content transcoding 2. Over 5000+ phones profiled 3. Supports wallpaper, ringtone, video, and application delivery 4. Integrated with Verizon Mms

D. Mobile Storefronts - Wap & Web 1. Easy integration with Web and Wap storefronts via Web Services Api

E. Applications 1. Ringtone, Wallpaper and Video Subscriptions 2. Mobile coupons with barcode delivery to handset 3. Mobile ''Preferred Customer'' Cards with barcode 4. On-demand information requests 5. Contests 6. Voting 7. Sweepstakes 8. Mobile Storefronts 9. Trivia 10. Interactive applications

F. Reporting 1. Advanced Reporting details purchases by advertising source

G. Professional Services 1. Project Management resources for client integration 2. Channel Management 3. Strategic On Deck content placement 4. Content Acquisition 5. Us and Global licensing 6. Asset encoding and delivery to Us and Global Carrier decks

H. Strategic Mobile Partnerships 1. At&T 2. Verizon 3. T-Mobile 4. Sprint-Nextel 5. Alltel 6. mBlox

CellBuyCell Contact:

David Klotz CellBuyCell’s PR Email: kdi@cellbuycell.com

For All Media Inquiries Contact:

April Storm Director of Public Relations Versatile Media Group, Inc. Office: (615) 599-9244 Aim: AprStorm Email: AprStorm@AOL.com

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