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February 27, 2001 05:10am
Playboy.Com and SportsLine.Com Announce Deal
Source: Playboy.com
by: Company Press Release

(NEW YORK, NY) -- Playboy.com, Inc., the #1 men's lifestyle and entertainment destination online, today announced it has entered into a content and marketing deal with SportsLine.com, Inc. (Nasdaq: SPLN - news), the leading global Internet sports media company.

Under the terms of the agreement, Playboy.com will host pages within its sports section that display breaking sports news headlines, scores and stats provided by SportsLine.com. Visitors can click on headlines and information to be taken to the story in its entirety on SportsLine.com.

Playboy.com will receive promotional banner and button impressions highlighting Playboy.com features within the SportsLine.com network of sites. Additionally, Playboy-branded merchandise will be included in the SportsLine Rewards program, SportsLine.com's innovative frequency program in which members receive points for viewing SportsLine.com pages, which then can be redeemed for unique sports and entertainment experiences, merchandise, memorabilia, and exclusive athlete question and answer e-mail sessions.

``As the preeminent destination for men on the Web, we know our guys are interested in sports. Adding SportsLine.com content expands our offerings to our more than 4 million unique users each month to include access to breaking sports news and information, extending and enhancing each visitor's experience,'' said Larry Lux, president, Playboy.com.

``This alliance will allow Playboy.com users to enjoy SportsLine.com's award-winning, up-to-the-minute sports content, while enabling SportsLine.com to extend its reach to a whole new audience, with users who have very similar demographics to the current SportsLine.com audience,'' said Larry Kruguer, vice president of marketing, SportsLine.com, Inc.

About Playboy.com

Playboy.com; a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com ( http://www.playboy.com ), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club ( http://cyber.playboy.com ), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store ( http://www.playboystore.com ), which sells Playboy-branded products; and Playboy Auctions ( http://auctions.playboy.com ), which auctions Playboy- branded merchandise and admission to exclusive Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com ( http://www.cyberspice.com ), a site featuring premium adult entertainment under the Spice brand.

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