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February 12, 2001 07:22am
Pleasure Productions Contracts With Directrix - Offers VOD Streaming Over Directrix Network
Source: Directrix, Inc
by: Company Press Release

(NORTHVALE, NJ) -- Directrix, Inc. (OTC BB: DRCX), is pleased to announce that Pleasure Productions, a major force in the adult video industry that has been providing quality content to consumers for over 15 years, will employ The Directrix Network to stream its premium adult video-on-demand content.

The Directrix Network leverages Akamai Technologies Inc.'s globally distributed network of 8,000 servers designed to deliver all forms of Web content from servers optimally located for an end user's request.

Pleasure Productions will be utilizing The Directrix Network to offer full-length adult movies, from its collection of over 5,000 active titles on a video-on-demand (VOD) format, over the Internet. Approximately one in four regular Internet users - or 21 million Americans - visit one of the more than 60,000 adult sites on the Web at least once a month. Analysts from Forrester Research say that these sites generate at least $1 billion a year in revenue. This market is ready to expand, with worldwide cable modem subscriptions projected to leap from 2.2 million at the end of 1999 to almost 12.7 million in 2003, according to a report by Cahners In-Stat Group. During the same period, worldwide revenues from cable modem services will jump from 1 billion dollars to over 5 billion dollars, the report says. The Gartner Group expects the DSL-broadband business to experience growth in excess of 100 percent per year through 2005 and the number of DSL subscribers will double in 2001 to 3 million and reach 13 million by 2005. The revolutionary delivery mechanisms of The Directrix Network will provide the fast and reliable delivery Pleasure Productions needs to tap into this burgeoning market. "Pleasure Productions is extremely pleased to be working with Directrix in bringing our extensive video catalog to the Internet,'' said Frank Koretsky, President of Pleasure Productions. "The Directrix Network will provide high-quality streaming of our adult features to our customers throughout the world."

"We are delighted that Pleasure Productions, a recognized leader in the adult video industry, has selected The Directrix Network, to feature its online video catalog," said J. Roger Faherty, Chairman and CEO of Directrix. "Video-On-Demand will be adopted much more quickly on the Internet than through the traditional cable outlets, and the adult entertainment sector has always pushed the leading edge of technology. Directrix is proud that Pleasure Productions has chosen The Directrix Network to push that technological envelope."

ABOUT DIRECTRIX
Directrix, Inc. is a digital media asset management company that is headquartered in New York City. Through its state-of-the-art digital network facility, Directrix offers a number of services in the areas of: digital video playback and uplink; satellite space segments; video streaming on the Internet using Akamai Technologies, Inc.'s intelligent routing and global network; digital video archiving and trafficking; digital ad insertion; data services; and digital video archiving and distribution for VOD (Video-On-Demand) platforms.

For more information, visit the Company's corporate Web site at www.directrix.com

ABOUT PLEASURE PRODUCTIONS:
Pleasure Productions is a major force in the adult video industry. It has been providing quality content to consumers for over 15 years and boasts a collection of over 5,000 active titles. When people want choice, they think Pleasure.

For more information, visit the Company's Web sites at http://www.pleasureproductions.com/ and http://www.pleasurevip.com/, or call (800) 999-2483.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information, please contact: Roger Faherty at (212) 741-6511.



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