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January 09, 2001 06:06am
Private Media Group's Premium Channels Available To 15 Million Subscribers Throughout Latin America
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, Spain) -- Private Media Group Inc. (Nasdaq: PRVT - news) worldwide leader in premium-quality adult entertainment products, services and Internet content today announced, together with International Film Productions and Distributions (IFPD) and Pramer S.C.A. the launch across Latin America of the two new premium channels for adults: Private Blue and Private Gold.

PRAMER S.C.A. is the largest company in Latin America dedicated to producing, distributing and commercializing content for pay-TV. Pramer will be responsible for the satellite distribution, advertising and commercialization of the Private Blue and Private Gold signals in all of Latin America. Both channels broadcast Private Media Group premium-quality content. The channels will be available to all Latin America's 15 million DTH and cable subscribers.

Berth Milton, CEO of Private Media Group stated: ``We are delighted that our channels are now available in Latin America on the Sky DTH platform and other cable networks. It has been a long standing ambition to bring the Private channels to the Latin American audience and we look forward to extending the channels' distribution to North America in the near future.''

The Private Blue channel offers both movies and series exclusively for adults. The signal aims to satisfy the tastes of men and women, with the most varied erotic programming on television. The success of Private Blue, which has stormed the European and UK markets, can be attributed to its innovative structure, which consists of original movies, series, interviews, specials and erotic clips.

On the other hand, the Private Gold channel is synonymous with the world's best adult product. This new dimension of adult television is based on the international success of the Private movies. Its library comprises an ample spectrum of series and movies, which reflects the most diverse and varied tastes of the adult viewer. With the most beautiful actors and actresses, large budgets and filmed in the most exotic places of the world, Private movies offer exclusive, high quality entertainment for adults.

For more information about Pramer, visit the Company's Web site at http://www. pramer .com.ar

PRAMER S.C.A. is a company dedicated to producing, distributing and commercializing contents for pay-TV. Based in Argentina, Pramer is controlled by US-based Liberty Media: one of the world's biggest media companies. It reaches millions of homes in Latin America, Spain and the Spanish speaking market in the US. Pramer produces, markets and distributes more than 20 TV networks with a wide thematic programming including: sports, movies, music, shows, art, politics and economics, kids, news, entertainment and current affairs.

For more information about Private Media Group, visit the Company's corporate Web site at http://www. prvt. com.

The leading publicly quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name ``Private'' and has positioned itself in the market place with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the company's broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgements of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information, please contact: In Barcelona, Spain: Johan Gillborg of Private Media Group Inc., +34-93-590-7070, johan@milcap.es; or In London, England: Adam Reynolds of Hansard Communications.Com, +44-207-840-7782, adam.hansard@clsholdings.com.

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