BARCELONA, Spain, Nov. 8 /PRNewswire/ -- As a leader in proprietary Internet sites and a major content provider with an adult entertainment archive dating back to its foundation in 1965, Private Media Group Inc. (Nasdaq: PRVT - news) is set to capitalize on the latest developments in high-speed broadband technology as the demand for more content increases.

According to a news report in zdnet.co.uk, the arrival of high-speed Internet connections like DSL (Digital Subscriber Lines) technology will have a significant effect on reducing Internet costs to businesses and end consumers while putting pressure on the revenues and tariffs of telecommunications companies and service providers. ``Businesses that previously paid up to 1,500 pounds sterling ($2,437) per
month for high bandwidth will be able to access DSL for around 150 pounds sterling ($244),'' the report claims, ``and individual users will have 'always on' Internet for a fixed monthly fee.''

Quoting Tim Johnson of the independent research and consulting company Ovum as its basis, the zdnet.co.uk report carries the subheading '40 pounds sterling ($65) a month broadband access to porn is predicted to be in huge demand by 2002'. ``Porn is the great unmentionable and a lot of people will happily pay 40 pounds sterling for broadband access to porn sites. They will get a much better view,'' says Johnson.

In a recent report, Forrester Research, the leading independent research firm that analyses technology change and its impact on business, consumers and society claimed that 'more than 1 million North American households already enjoy broadband access to the Internet, a number that is expected to reach 26 million subscribers by 2003'. Yahoo!, which has been developing its broadband offerings under the moniker 'Turbo Yahoo!' has just announced a major distribution agreement with NorthPoint, which has a high-speed DSL service in over 30 markets, while America Online has just invested $30 million in the online business of video and sales chain Blockbuster Inc. to jointly develop broadband programming and delivery.

According to Mark E. Hardie, senior analyst in New Media Research at Forrester, ``Audience demand and the technology to deliver immersive interactivity are sure things. The real issues are who will provide the creative talent and backing, and how the content will proliferate once it starts to take hold.'' Hardie also added: ``With the emergence of talent and backing, content development will move from occasional projects to year-round production for a rapidly expanding audience.''

Private Media Group Inc. commenced operations in 1965. Its primary business activities today include the creation, refinement and delivery of proprietary Internet sites and the licensing of its library content and brand name for Internet sites and broadcasting transmission; the acquisition, refinement and delivery of adult feature products, including unrated and adult feature DVDs, magazines, videos, and CD-ROMs; the distribution and licensing of Private's total proprietary product range on the Internet, including DVDs, magazines, videos, interactive services and the Private Circle fashion line; the licensing of its internationally reputable brand name for product lines, including adult novelty product ranges such as Private Collection; the production and control of distribution rights to its Private Dynamite energy drink; and TV Home Shopping for Private's proprietary and licensed products.

For more information visit the Company's corporate website at www. prvt.com.

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

SOURCE: Private Media Group Inc.