(LOS ANGELES, CA) -- The Screaming O/Bushman Products, is proud to announce a cooperative retailer donation campaign to benefit the Free Speech Coalition (FSC) and the Ohio Citizens for Community Standards (CCS), support of the Sb-16 initiative.

Beginning August 1, 2007, the popular adult toy manufacturer will donate $20.00 and $30.00 dollars from the sale of their new, fully-stocked, in-store counter and/or free-standing P.O.P. display units to the FSC and CCS in the name of the retailer purchasing these Screaming O products.

An included FSC donation certificate in every Screaming O fully-stocked P.O.P display, once completed by the retailer and faxed to the FSC, easily confirms the donation will be completed in each participating retailers name. The certificate also offers the opportunity for the retailer to match and/or add to their donation in an effort to unite the national adult novelty retailers.

The first donation of $930.00 dollars will be made on behalf of the embattled L.D. Management, owners of the Ohio store chain, the Lion's Den, for their recent purchase of 31 Screaming O full-stocked P.O.P. systems. "We support the rights of adults to be adults" states Keith Caggiano, co-owner of the Screaming O/Bushman Products. "We believe this program will inspire other companies to follow suit in protecting adult rights in America."

"We want to do more than just donate," continues Justin Ross, Caggiano's partner. "We are making the donation in the retailers name so they can feel like they are part of the cause and even motivate people that may not have gotten around to participating." Ross continues Bushman Products will also support the Lion's Den fund raising efforts with the Screaming O product for promotions and giveaways. "We are in the trenches here in Ohio and every little bit helps," said Dustin Olive, Vice President of Operations of the Lion's Den Stores.

"We are very excited with the Screaming O initiative because we can see this awaken so much of the adult community to get involved and feel a part of the process," said Diane Duke, Executive Director of the Free Speech Coalition.

The donation program even gets adult novelty item distributors involved. "It's a great program since we feel like we can do something to help the effort and even get the support of people in the industry that may not feel the heat today," said Bonnie Feingold, owner of Honey's Place, an adult novelty distributor that works with the Lions Den account.

A new sensation in adult novelty items, the Screaming O offers a complete line of innovative, wearable, vibrating adult novelty products designed to enhance intimacy between couples. The Screaming O is endorsed by leading sexologists, such as Dr. Ava Cadell and others. Always a product line to continually create a buzz, the Screaming O has garnered a "Top Product" award in Women's Heath Magazine's First Annual sex Awards, as well as rave reviews from Sue Johansen of Talk sex with Sue, and leading industry trade publications, Adult Store Buyer and Adult Novelty Business magazines. For those interested in participating in the Screaming O Retailer Donation Program, please contact Keith Caggiano at the above referenced telephone number or email address or contact sales@thescreamingo.com

The Screaming O product line is available through all of the nation's finest adult novelty item distributors.