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November 04, 2000 05:15am
New Frontier Media Unveils The Erotic Networks and Its 'Umbrella' Branding Strategy
Source: New Frontier Media, Inc.
by: Company Press Release

(BOULDER, CO) -- New Frontier Media, Inc. (Nasdaq: NOOF - news), a leader in the electronic distribution of adult entertainment, announced that it has created an ``umbrella'' brand name for its six 24-hour subscription and pay television networks.

The Erotic Networks is the new umbrella brand for New Frontier Media's subscription and pay television subsidiary which includes Pleasure(TM), TeN(TM), ETC (Erotic Television Clips)(TM), Extasy(TM), True Blue(TM) and Gonzo X(TM) adult network programming services. The division was formerly referred to as Colorado Satellite Broadcasting, Inc., which will remain the division's legal name. The name change is part of a new national campaign targeted to cable television operators and DBS (direct broadcast satellite) providers (and their subscribers) and is intended to formally introduce New Frontier Media's adult entertainment television networks under one umbrella name.

``The Erotic Networks says it all -- it succinctly encapsulates the image we're looking for,'' stated Ken Boenish, President of The Erotic Networks. ``We've built a state-of-the-art facility in which to broadcast our six adult channels. We offer the widest variety of editing standards and continue to deliver the highest buy rates in the category. We've grown our cable and DBS subscriber base from zero, two years ago, to over 22 million addressable subscribers, now it's time for us to take our company, The Erotic Networks, to the next level,'' Boenish said.

Along with a new corporate name, The Erotic Networks announced it was finalizing a mainstream branding campaign that will help its network affiliates cast a wider net of awareness over their consumer base. The company's goal is to help its affiliates increase the revenue currently being generated from the already lucrative adult entertainment category. ``We're dedicated to equipping our affiliates with the most effective marketing tools in the industry in order to help them improve upon our already extraordinary buy rates,'' added Boenish.

This news release contains forward-looking statements and intends forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. All statements regarding the Company's expected branding success, its ability to continue to deliver the highest buy rates in the adult entertainment category; its ability to attract new consumers to its programming though its mainstream branding campaign and the outcome of any contingencies are forward-looking statements. The forward-looking statements are subject to risks, and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements.

ABOUT NEW FRONTIER MEDIA, INC.

New Frontier Media, Inc. is the fastest growing distributor of Adult Entertainment today. The Company delivers the most extensive lineup of quality programming over the broadest range of electronic means including cable, satellite, Internet, Broadband and video-on-demand.

The Erotic Networks, the umbrella brand for the Company's subscription and pay television subsidiary, provides pay-per-view and subscription TV networks to over 23 million cable, DBS (direct broadcast satellite) and C-band households throughout North America. In addition, the Company has entered the MDU (multiple dwelling units) and hotel/motel markets. The Erotic Networks include the Pleasure(TM), TeN(TM), ETC (Erotic Television Clips)(TM), Extasy(TM), True Blue(TM) and Gonzo X(TM) programming services. These services represent the widest variety of editing standards available and are programmed without duplication to offer the most extensive selection of adult network programming under a single corporate umbrella.

IGallery, the Company's Internet subsidiary, is a leader in the adult Internet market serving both the business-to-consumer (B2C) and business-to-business (B2B) markets. IGallery designs and manages its own membership-based web sites for the B2C market. In addition, IGallery offers a wide range of products and services to the B2B market. Presently, IGallery owns over 1,300 Internet domain names and operates 29 thematically organized consumer sites. Collectively, these sites generate over 60 million visitors each month. IGallery's own Internet network infrastructure enables the delivery of live and on-demand video events to millions of Internet users.

For more information contact Keely Hawk, VP Corporate Communications at (303) 444-0900, extension 145, or visit our web site at www.noof.com.

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