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September 07, 2006 12:40am
Penthouse Inks Deal With WAAT
Source: Penthouse Media Group
by: Company Press Release

(LOS ANGELES, CA) -- WAAT Media™ (Booth # 1131), the global leader in late night mobile entertainment, has signed a multi-year, exclusive agreement with Penthouse Media Group Inc. (PMGI), to distribute Penthouse content throughout North America, Latin America and Europe. Propositions will include editorial, photos, images, games, audio and video clips from the Penthouse library including Penthouse Forum and Penthouse Letters; as well as new programming designed specifically and exclusively for mobile distribution.

"Our agreement with WAAT will reinforce PMGI's ongoing effort to deliver quality adult entertainment to mobile consumers worldwide," says Mark Rudolph, President of Licensing for PMGI. "WAAT's experience in adapting and distributing content to meet the wide diversity of technical and regulatory requirements, creating compelling consumer WAP, MobileTV and game propositions, will represent one of the Industry’s most significant launches to date."

Adi McAbian, Managing Director of WAAT Media concurs, "It’s exciting to be an integral part of revitalizing the Penthouse brand on a global basis. Leveraging our platform, we will be launching over 50 premium mobile content sites on operator portals that include images, videos and games in 18 countries within the next 60 days." "In addition, we are developing three mobile TV channels, numerous integrated Premium SMS campaigns for Penthouse publishing partners and a web-to-mobile program for Penthouse online and its affiliates."

Penthouse currently publishes magazines in 12 countries, produces and licenses video programming for TV, Video-On-Demand, DVD and broadband distribution, operates Penthouse.com; licenses products with a range of manufacturers and distributors, and licenses Penthouse boutiques. In addition, Penthouse Magazine comes to life in Penthouse Gentlemen’s Clubs across North America.

About Penthouse Media Group Inc. Penthouse Media Group Inc. Is an international, multimedia entertainment company that is globally recognized as one of the premier brands in adult entertainment and publishes one of the most widely circulated groups of men’s lifestyles publications. Originally founded in 1965 by Bob Guccione, the company also operates numerous entertainment websites including, Penthouse.com provides adult video entertainment and a broad array of products and services via its numerous licensees.

About WAAT Media

WAAT Media is the world’s premier provider of late night entertainment for mobile phones and wireless devices. With on-deck agreements encompassing 90 major mobile carriers, WAAT Media distributes images, games, video and mobile Tv to more than 40 countries and in 17 languages. WAAT Media’s long-term, exclusive content agreements assure that its content partners receive a comprehensive mobile programming and marketing strategy across print, television and on-line, while providing consumers with the highest quality mobile entertainment experience. For more information visit: WAAT.com.

Media Contact for Penthouse Media Group: Kathleen Berzon 561.912.7034 or: KBerzon@PMGI.com

Media Contact for WAAT Media: JJ Morgan 212.338.0050 or: Press@WAAT.com

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