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August 15, 2006 12:57am
Rick's Cabaret NYC Launches 10-Hr Happy Hour
Source: Rick's Cabaret International, Inc.
by: Company Press Release

(NEW YORK, NY) -- Rick's Cabaret-NYC, the upscale gentleman's club in Midtown Manhattan, has launched the Ten-Hour Happy Hour. During the extended happy hour from 11 a.m. to 9 p.m. Monday-Friday, seven bucks will buy you any drink in the house.

Rick's Cabaret-NYC, owned by publicly traded Rick's Cabaret International, Inc. (NASDAQ: Rick), is located at 50 West 33rd Street, one block east of Madison Square Garden and Penn Station. The club will continue to waive its normal cover charge from 11 a.m. to 7 p.m., and under the new Happy hour policy it has extended reduced drink prices by two hours, to 11 p.m.

"We have terrific and ever-increasing group of very loyal customers in the afternoon and early evening hours and we want to reward them with a meaningful discount on drinks," according to Rick's Cabaret-NYC general manager Ed Anakar. "In addition to the extended happy hour, we are continuing to offer what we have been told is absolutely the best lunch deal in town -- $10 will get you a three-course lunch of filet mignon or salmon steak and other entrees, til 3 p.m. And, of course, the view during lunch and happy hour is the best anyone could hope for."

Private dances by the Girls of Rick's are available in the main bar of the club throughout the happy hour and in addition to the discounted drinks patrons can enjoy savings on VIP room cover charges.

About Rick's Cabaret

Rick's Cabaret International, Inc. (NASDAQ: Rick, ricks.com) operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment, restaurant and bar operations. The company owns and operates or licenses adult nightclubs in New York City, New Orleans, Charlotte, Houston, Minneapolis and other cities under the names "Rick's Cabaret," "XTC" and "Club Onyx." No sexual contact is permitted at any of these locations. Rick's Cabaret also owns the adult Internet membership Web site, CouplesTouch.com, and a network of online adult auction sites under the flagship URL NaughtyBids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol Rick. For further information contact IR@ricks.com or visit ricks.com.

Contact for further information: Allan Priaulx, 212-338-0050, IR@Ricks.com

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