(HOUSTON, TX) -- Rick's Cabaret International Inc. (Nasdaq:RICK - news) the Houston-based adult entertainment chain and Internet Content Provider, announced today the launching of http://www.amateurdan.com. Amateurdan is an all-original-content adult Web site featuring the girls of Rick's Cabaret.

"This new site is the beginning of Rick's plans to create unique content sites for the Adult Internet market," said Eric Langan, CEO and president of the Company, "and we expect, with the recent purchase of the domain http://www.ricks.com, that we will be able to increase traffic to Rick's free Web site that promotes our gentlemen's clubs."

Mr. Langan continued, "In addition to our initial Web site http://www.amateurdan.com, we intend, on Nov. 1, 1999, to go live with our widely anticipated DancerDorm Web site which Rick's featured at the recent IA 2000 Adult Internet Convention in Miami, Florida. This ambitious project has been extremely challenging to develop because of its use of high-quality video streaming technology instead of the industry standard push .jpg technology."

DancerDorm.com will host 32 cameras that will capture Rick's dancers in a voyeurist setting as they carry on their daily lives. The Company owns an 8,000 sq. ft. facility which will include several hidden cameras as well as cameras in all living areas. Members will be able to track the dancers through the Dorm by clicking on the mapped out cameras.

Mr. Langan also stated, "Our club operations are also improving as we enter the prime season for the gentlemen's club industry. In addition, we have engaged new management teams at both of our Houston locations in the past six months. The new San Antonio location is performing above our original expectations and our Minneapolis club is achieving its highest sales revenue since its opening in March of 1998."

Rick's Cabaret International Inc. opened it's first Rick's Cabaret in Houston in 1983, and went public with its IPO in 1995, making it the world's first publicly traded topless entertainment business. The Company currently operates under the name "Rick's" in three locations nationwide, and one location in San Antonio, Texas under the name XTC Cabaret, and its 93%-owned subsidiary, Taurus Entertainment Companies Inc. (OTCBB:TAUR - news) operates a cabaret in Austin, Texas, under the name XTC Cabaret.

In May of 1999, Rick's entered the adult Internet market with the registration of DancerDorm.com. The Company launched its first member pay site in October of 1999.

Other companies in the adult entertainment industry include Million Dollar Saloon Inc. (OTCBB:MLDS - news), BoysToys.Com (OTCBB:GLRZ - news), New Frontier Media Inc. (Nasdaq:NOOF - news), Playboy Enterprises Inc. (NYSE:PLA - news), Private Media Group Inc. (Nasdaq:PRVT - news), Metro Global Media Inc. (Nasdaq:MGMAE - news).

This press release contains forward-looking statements that involve a number of risks and uncertainties. Important factors that could cause actual results to differ materially from those indicated include risks and uncertainties related to laws governing the operation of adult entertainment establishments, the timing of the opening of other clubs, the availability of acceptable financing to fund corporate expansion efforts, competitive factors, dependence on key personnel, and the Company's ability to manage operations. The Company has no obligations to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

Contact:
Rick's Cabaret International Inc., Houston Eric Langan, 281/820-1181