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March 15, 2006 07:28am
Doc Johnson Overhauls Private Toy Collection
Source: Doc Johnson
by: Company Press Release

(NORTH HOLLYWOOD, CA) -- Leading novelty manufacturer Doc Johnson and European adult powerhouse Private Media Group have given their joint-effort Private Toy collection a makeover to reflect the latest design trends and innovations within industry.

The new look of the Private Toy collection reflects Private Video's transformation from a no-nonsense producer of wall-to-wall videos into a cutting edge manufacturer of high-end adult features.

"The Private Toys collection continues to reflect a European sensibility but we've given it a classier look without losing any of the raw sensuality that has made the line so popular," said Lavi Yedid, national sales manager for Doc Johnson. "The initial response to the new look has been overwhelming."

The new design of the Private Toys collection features packaging with statuesque blonde models in stylish and colorful PVC wear, reminiscent of a cutting edge fashion magazine.

The colors of the novelties in the Private Toys collection have been made bolder and brighter, as compared to the pastels and softer colors that dominate most of Doc Johnson's other lines.

In addition to the overhaul of the Private Toy collection's packaging and overall look, Doc Johnson will introduce several new product categories into the collection throughout the year, including Private Pink, a line of pink vibrators that includes a mix of phallic and non-representational designs geared towards the female consumer, and Love Beats, pulsating heart-shaped beads.

About Doc Johnson:

Founded in 1976, Doc Johnson is the world's largest designer and manufacturer of adult novelties and sex toys. Doc Johnson consistently makes the finest, most innovative and technologically advanced products in the marketplace. Its extensive catalog of more than 3,500 products includes items for men, women and couples. Among Doc Johnson's best-known and best-selling products are its line of toys created in conjunction with Vivid; the legendary Jenna Jameson line; the Rabbit, a vibrator featured on national television; and the Pocket Rocket, the most discreet and talked about vibrator ever made. The Internet Enabled Rabbit - one of Doc Johnson's best-selling new products - is the most high-tech sex toy ever conceived.

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